The War For Your Mind
*****************************

-Strategic Communication Laboratories and The War For Your Mind-

"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws."
(President Abraham Lincoln).

"In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment--Otherwise someone else will. We live in a global village, which is reliant on communication and perception. Evey country needs the tools to be part of the game."

"As the world moves further away from the 20th century concept of the cold war, it becomes increasingly clear that the very nature of warfare itself has changed. The old style conflicts were about overpowering the enemy and winning ground. The new wars are about ideas, belief systems and ideologies. The battle is no longer about winning territory, it is about winning minds."

Formed in 1993, Strategic Communication Laboratorie's (SCL) customers include NGOs, Law Enforcement, Armed Forces, Municipal Authorities, and the United Nations.

According to its website, funding for SCL has been provided by a number of "private high net worth individuals" all based in the United Kingdom.

The company has invested nearly $20 million into research at what they refer to as, The Behavioural Dynamics Institute (BDI), the world's leading authority on persuasion,
communication psychology and public diplomacy.

SCL is about selling to the armed forces and governments, or those who wish to control the armed forces and governments, and the tools that are needed to fight and win the Information War for people's minds.

Within its OpCentre are all the tools needed to initiate an elite full spectrum police state takeover--Reality Control--

The SCL website makes the following statement:

"The last 5 years have seen a flurry of Homeland Security scenarios enacted and re-enacted on the streets of our cities. What if there is a biological attack, or the detonation of multiple explosive devices? However, a major flaw has emerged in many of the scenarios-
The unmanageability of civilians. They do not behave as they are supposed to.

When a virus hits a city, civilians do not line up for vaccination: they run for the hills. When terrorists are looking for a target, it is the predictability of civilian behaviour that makes the terrorists' Job easier.

What if there was a way to control civilian behaviour when it counts? Imagine the benefits of having civilians as cooperating partners. Strategic Communication makes the people part of the solution, not part of the problem."

But how do the OpCentres provide the ability to do this? According to SCL:

"An OpCentre puts influence, control and power back into the hands of the government and military, giving them greater power to influence the enemy in time of conflict and enhanced access to their citizens during a crisis. For instance, an OpCentre can be designed to override all national radio and TV broadcasts, allowing the government and military to communicate with the public as the need arises."

The OpCentres allow for powerful Psyop campaigns to be conducted, which can engender support within the national community for proposed military action or more chillingly,

"Develop National Resilience and Behavioural Compliance for Homeland Security Issues."

Modules within the OpCentre can range from "word-of mouth units" to "cultural alignement units."

Previous projects SCL have undertaken for clients include, "design and develop a permanent military strategic communication facility capable of delivering strategic and operational Psyop campaigns for a South Asian country."

And to "design, build and install a Homeland Security" centre for an Asian country. The OpCentre can override all national and TV broadcasts in times of crisis."

Internal security issues are also covered, with the ability within the OpCentre to quell public unrest, manage large crowds or riot situations, prevent Insurgency and other public affairs crises under the umbrella of a "counter-terrorism programme."

"Almost every country suffers from some problematic faction within its citizens. These disaffected groups may be driven by religious fervour, self-importance or Just greed. In all cases, their ability to operate and recruit new members depends on the perceptual environment and the levels of tolerance of the state and its citizens. SCL specializes in producing solutions and management of disaffected groups as part of a wider counter-terrorism programme."

According to SCL, although it offers solutions for all departments of government,
it "makes sense" to give total control of their installations to the Head of State because other Ministers of government may be "over zealous" or may not share the same vision.

They recognise that perception is everything and we are engaged in an Information Warfare.

Therefore, the main task assigned to the "cultural alignment unit" is to create the perception that we are the minority and that anyone who is not with the government is with the "disaffected groups" more widely referred to as "the terrorists."

As SCL sates on their website:

"We live in a world of communication, where perception is very often the reality.
Those individuals that control the perception are the ones that control virtually everything. Most modern conflicts are based on misaligned perceptions, ideologies, opinions about religion, etc. If a government does not have the tools to manage the perceptions which effect security, defence, finance, tourism, health and foreign relations, then it may well find itself at the mercy of those that do."

Note: all the above quotes were from the SCL website.

SCL's Website:
http://scl.cc/home.php